On Saturday, May 24, 2025, the Basma Social Development Foundation’s headquarters in Rabat, in partnership with Station A, hosted a specialized training session on Digital Marketing and E-commerce. The course targeted holders of income-generating projects and supervisors within civil society associations, aiming to equip them with the necessary skills to ensure the success of their projects and enable them to leverage digital tools.

The session covered several key topics, starting with the importance of digital marketing and its application areas, followed by an overview of effective digital marketing channels. The course also explored fundamental e-commerce concepts, highlighting the opportunities and challenges within this vital field, while providing practical guidance on how to set up an online store step-by-step.

This initiative aligns with the Basma Social Development Foundation’s strong commitment to supporting the capacities of civil society actors through the “Irtaqaa” program. This program aims to contribute to a comprehensive training system that elevates civil society actors to a path of excellence, emphasizing the pivotal role of digital transformation in achieving sustainable development goals.